{"id":540,"date":"2011-02-28T22:54:21","date_gmt":"2011-03-01T04:54:21","guid":{"rendered":"https:\/\/notes.technologists.com\/notes\/?p=540"},"modified":"2011-03-13T12:56:38","modified_gmt":"2011-03-13T17:56:38","slug":"msg-2-sprint-everything-means-everything","status":"publish","type":"post","link":"https:\/\/notes.technologists.com\/notes\/2011\/02\/28\/msg-2-sprint-everything-means-everything\/","title":{"rendered":"msg 2 Sprint: &#8220;Everything&#8221; means &#8220;EVERYTHING&#8221;"},"content":{"rendered":"<div class='__iawmlf-post-loop-links' style='display:none;' 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05:31:21&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-21 04:16:10&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2025-12-27 19:54:56&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-14 22:04:17&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-02-25 10:51:14&quot;,&quot;http_code&quot;:200},{&quot;date&quot;:&quot;2026-03-08 13:05:03&quot;,&quot;http_code&quot;:200}],&quot;broken&quot;:false,&quot;last_checked&quot;:{&quot;date&quot;:&quot;2026-03-08 13:05:03&quot;,&quot;http_code&quot;:200},&quot;process&quot;:&quot;done&quot;}]'><\/div>\n<p>Sprint has an &#8220;Everything Data&#8221; plan that is widely touted on TV, on sprint.com and in paper media. &#8220;Our Everything Data plans give you unlimited data, &#8230;&#8221;<\/p>\n<p><!--more--><\/p>\n<p>At<br \/>\n<a href=\"http:\/\/shop.sprint.com\/en\/shop\/why_sprint\/4g\/4g_plan_details.html\">http:\/\/shop.sprint.com\/en\/shop\/why_sprint\/4g\/4g_plan_details.html<\/a>,<br \/>\n&#8220;Everything&#8221; doesn&#8217;t really mean &#8220;Everything&#8221;. That page used to say &#8220;Because we\u2019ve boosted your data experience with this phone\u2019s amazing services and features, you\u2019ll need our\u00a0<strong>$10\/mo. Premium Data add-on<\/strong>&#8221; [emphasis by Sprint]. Initially, this seemed tied to Sprint&#8217;s 4G WIMAX network. However, the $10\/month premium was applied even when 4G didn&#8217;t work reliably, as in my experience in Austin, and even when 4G was not available at all. I readily accepted the $10\/month when the Evo was new and I had been convinced that 4G would work well in Austin. 3 months ago, I was considering buying a second 4G capable phone, a Samsung Epic for my wife, and appealed to Sprint that they should not charge another $10\/month for the Epic.<\/p>\n<p>I spent several days trying, as a &#8220;Sprint Premier Gold&#8221; customer, to get Sprint to make an exception, even escalating to CEO Dan Hesse&#8217;s office, but to no avail. Everyone I spoke with repeated the assertion that the 4G capable phones put extra traffic on the 3G network when 4G was not available. But they would never provide a plausible technical explanation for the assertion. When my wife said she wanted an LG Optimus anyway, I accepted defeat. [When I first signed up with Sprint, it seemed like they would do almost anything to make customers happy. Even 5 years ago, when I would escalate some problem, Sprint was surprisingly, perhaps excessively, accommodating. Perhaps the less accommodating position is viable, since Sprint seems to actually be <a href=\"http:\/\/www.engadget.com\/2011\/02\/10\/sprint-posts-best-customer-gains-in-five-years\/\">regaining customers<\/a> again.]<\/p>\n<p>In January, in the third paragraph of the press release <a href=\"http:\/\/newsroom.sprint.com\/article_display.cfm?article_id=1771\">Smartphones Drive Wireless Data Explosion<\/a>, Sprint overcame the seemingly indefensible $10\/month premium for 4G capable phones by &#8220;applying a $10 per month Premium Data add-on charge to activations of smartphones beginning Jan. 30.&#8221; &#8212; the premium now applies to 3G only phones such as the LG Optimus.<\/p>\n<p>But the plan naming didn&#8217;t change. Sprint still touts the &#8220;Everything Data&#8221; plan that really isn&#8217;t everything, since typical data capable phones have a $10\/month premium.<\/p>\n<p>Though <a href=\"http:\/\/shop.sprint.com\/en\/shop\/why_sprint\/4g\/4g_plan_details.html\">http:\/\/shop.sprint.com\/en\/shop\/why_sprint\/4g\/4g_plan_details.html<\/a> now simply says &#8220;Plans for this phone require our $10\/mo. Premium Data add-on charge in addition to one of the plans below.&#8221;, that page lists 6 &#8220;Everything&#8221; plans with &#8220;unlimited&#8221; data.<\/p>\n<p>As Ed Vizard once wrote &#8220;<a href=\"https:\/\/technologists.com\/music\/01%20-%20Ed%20Vizard%20-%20Words%20are%20Only%20Words.mp3\">Words are only words and they have no regard for what they say.<\/a>&#8221;<\/p>\n<p>Update March 13: See, also, <a href=\"http:\/\/www.engadget.com\/2011\/03\/12\/sprints-dan-hesse-differentiates-between-unlimited-and-unlimit\/\">Sprint&#8217;s Dan Hesse differentiates between unlimited and &#8216;unlimited&#8217; in latest TV spot<\/a>\u00a0and <a href=\"http:\/\/www.engadget.com\/2011\/01\/18\/sprint-increasing-new-3g-data-plan-contract-pricing-by-10-call\/\">Sprint increasing 3G data plan pricing by $10\/mo, calling it &#8216;premium data&#8217;<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sprint has an &#8220;Everything Data&#8221; plan that is widely touted on TV, on sprint.com and in paper media. &#8220;Our Everything Data plans give you unlimited data, &#8230;&#8221;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,5],"tags":[],"class_list":["post-540","post","type-post","status-publish","format-standard","hentry","category-hardware","category-internet"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8c9uP-8I","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/posts\/540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/comments?post=540"}],"version-history":[{"count":11,"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/posts\/540\/revisions"}],"predecessor-version":[{"id":560,"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/posts\/540\/revisions\/560"}],"wp:attachment":[{"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/media?parent=540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/categories?post=540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notes.technologists.com\/notes\/wp-json\/wp\/v2\/tags?post=540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}